19. February 2015 · Categories: Apple

Now that we are nearing the launch of the Apple Watch, it is time to revise my guesses for the prices, based on extra information gathered on the complexity of the processes used:

Old New Variant
$349 $349 Sport
$499 $599 Standard with Sportband
$699 $999 Standard with Leatherband
$899 $1199 Standard with Leather Loop
$799 $1499 Standard with Milanese Loop
$599 $1999 Standard with Steelband
$1999 $3999 Gold with Sportband
$2499 $4999 Gold with Leatherband

There is an interesting article about the price of gold cases at GrailWatch, but I believe the math to be wrong: I imagine the thickness of the case to be at most 1.5mm, given the extra strong alloy Apple has developed, and then the math1 comes out to $2500 for the gold in the case. And if we take the ceramic alloys Apple has patent for into account, with a more likely thickness of around 1mm, the gold content would be below $1000.


  1. thick=1,5mm
    case = (-(36mm-thick)×(42mm-thick)+ 36mm×42mm)×10mm
    plate = thick×(42mm×36mm-(15mm)^2×pi)
    vol = case + plate=> 2 355,2125 mm^3
    vol/(1,1cm^3)×1250$×0,9 in $=> $2 408,74