It will be interesting to see how Apple will price the different editions of the Watch. We know the starting point of $349, and we will have additional points above them. I believe it will largely look like this:
| Price | Edition |
|---|---|
| $349 | Sport |
| $499 | Standard with Sportband |
| $599 | Standard with Steelband |
| $699 | Standard with Leatherband |
| $799 | Standard with Milanese Loop |
| $899 | Standard with Leather Loop |
| $1999 | Gold with Sportband |
| $2499 | Gold with Leatherband |
The $499 for the Standard is quite likely, it is a very standard price point to cover. For the gold watch, we know that it will have a gold casing, but this casing will likely not weight more than 10g to 20g. Gold is currently $1250/oz, or $40/g, so the cost of the gold in the Watch will not exceed $500. Given the volatility of the gold price, Apple will charge a nice margin above that, so depending on the actual gold content we could have 1499 or 1999 as the starter price for the gold watch.