Apple has announced more than 10 billions of sales on the App Store in 2013. An impressive number, meaning that an iOS user spent between 10 and 20 dollars this years on app purchases. What they have not released is a breakdown of sales into the different categories. We can get an approximation by simply counting the top grossing list, for example the Dutch one:
| iPhone | iPad | |
| Games | 114 | 132 |
| Apps | 57 | 30 |
| Social | 21 | 3 |
| News | 7 | 30 |
| Apple | 1 | 5 |
A few days later, I found the first place on the top grossing list for the iPad occupied by an app that is neither a game or a periodical as place 42 for Skype, and 58 for Evernote.
There are quite a few more apps on the iPhone, and they are either for navigation or mobile data recording. We can see from the distribution that iPads are the champs of consumption, while iPhones are used to stay in touch. What I find surprising is that there are so few creative apps bought on the iPad, quite a difference to the image projected by Apple in their advertising. Is this because these apps are priced too low? Or do people need more time to adjust to the iPad to start using them for more than entertainment? Or is it the holidays in full effect?